The unaudited results from the Austrian lingerie specialist, a subsidiary of Lanvin, show a further 14% drop in sales, though this decline was half as steep as in 2024. The brand has begun to recover thanks to the efforts of its newly appointed CEO, Marco Pozzo, who has already been with the company for nearly a year as managing director.
In 2025, Wolford did not celebrate its 75th anniversary with a sense of ease…
Following the disastrous year of 2024, the lingerie brand owned by the Lanvin Group still expects, based on preliminary and unaudited figures, a 14% reported decline in revenue to 76 million euros last year.
A decline halved
Small consolation: the decline has slowed compared to 2024, during which revenue fell by 30% (with losses widening to €51.7 million), but also compared to the first half of 2025, during which sales dropped by more than 23% to €33 million.
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Read more > Marco Pozzo Takes the Reins at Wolford
Featured Photos: © Wolford
