September is a busy month for Prada Beauty and its licensee L’Oréal: two new fragrances, Paradigme for men and Miutine for women, are being launched simultaneously, offering two new signature scents for Prada and its little sister Miu Miu.
The Prada Group is making a remarkable comeback in perfumeries with two new fragrances announced for September: Paradigme for men for the eponymous House and Muitine for women for its little sister Miu-Miu, which is very popular with younger generations.
This is the first Miu Miu fragrance created by L’Oréal, which has been licensed by Prada Beauty since 2021, and a second fragrance for men from the Prada brand launched with the world leader in beauty, following the previous opus, Luna Rossa Ocean, launched in 2021. The women’s fragrance Paradoxe, which rose to eighth place in North America and Europe, made its debut a year later.
Two British muses
For these two launches, Prada is relying on two 29-year-old British actors who are capable of boosting the newcomers’ popularity among younger generations: for Paradigme, British actor Tom Holland, who plays the new Spider-Man, released in 2019, and for Miutine, Emma Corrin, who plays Lady Di in the Netflix series The Crown and has been Miu Miu’s fashion ambassador since 2020.
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Read also > Prada Group grows in the first half of the year thanks to Miu Miu
Featured photo: © Prada Group
