Ralph Lauren Fragrances has signed its first multi-award-winning international artist to represent its latest fragrance: Usher. This partnership also marks the first collaboration for the eight-time Grammy Award-winning American R&B star and headliner of the 2024 Super Bowl halftime show.
Usher has signed his first endorsement deal with a Ralph Lauren fragrance.
The singer of hits such as “Yeah!”, “U Got It Bad”, “My Boo” and “Confessions” has become the new face of Ralph’s Club New York Eau de Parfum, the brand’s first fruity fragrance for men.
This new fragrance, derived from Ralph’s Club Parfum, launched in 2022, embodies the vibrant atmosphere of New York City, capturing all the timeless glamour of Manhattan’s golden age.
New York, New York
Usher, appearing as a gentleman in the latest campaign for Ralph’s Club New York Eau de Parfum, sets a decidedly glamorous and elegant tone for the new Ralph Lauren fragrance.
In the video spot, the R&B star revisits “Theme from New York, New York,” the iconic song by jazz crooner Frank Sinatra, who first performed it in 1977. This timeless anthem reached number 32 on the Billboard Hot 100, the leading US music chart, in June 1980.
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Featured photo: © Ralph Lauren
