The Kering-owned jewelry house has opened its first California boutique on Rodeo Drive in the City of Angels. It’s a natural location for the jeweler, which was popular with stars during the golden age of Hollywood and is now winning over new generations.
Los Angeles, Los Angeles, like a phoenix rising from the ashes after last January’s devastating fires, continues to attract fashion and luxury brands.
Following the arrival in 2025 of Louis Vuitton, Roberto Cavalli, Delvaux, Isabel Marant, Jacquemus, and Casablanca, in the form of boutiques or pop-ups, it is now Boucheron‘s turn to make its debut in the City of Angels.
A first address in Los Angeles
Hélène Poulit-Duquesne, CEO of the Kering-owned jewelry house, has just announced via a LinkedIn post the opening of its “new boutique on Rodeo Drive, in the heart of Los Angeles.” “This is an important milestone for Boucheron: our first address in this iconic city, marking a new turning point in our American adventure,” she emphasized.
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Featured image: © Boucheron
