For the holidays, jeweller David Yurman celebrates his “Moments of Joy”

At the end of October, David Yurman revealed his festive campaign for the holiday season. Entitled “Moments of Joy”, it features a snow-covered, but above all star-studded, New York backdrop, including many of the American jeweler’s global ambassadors. Among them is Iris Law, daughter of actors Jude Law and Sadie Frost.

 

“The joy of giving, the joy of receiving

 

As its name suggests, the new campaign by American jeweller David Yurman, entitled “Moments of Joy”, focuses on joy, a theme well known to the largest luxury jewelry brand in the USA, since last year there was already talk of a “Celebrate The Joy”.

 

TheNew York night-time setting helps recreate the magic of the “Most Wonderful Time Of The Year ” – as the Andy Williams song goes – in the Big Apple.

 

David Yurman’s hometown becomes a protagonist in its own right.

 

While the women’s collections are given pride of place, the men’s, and in particular the bracelets and necklaces, are not left out.

 

All the energy of the Big Apple

 

True to the House’s DNA, the end-of-year campaign once again highlights David Yurman’s ties to both the artistic and sporting worlds. Moments of Joy” features one of the House’s seven ambassadors from the NBA: Kyle Kuzma. The 29-year-old basketball player joined the jeweler’s ambassador program last July, taking part in a three-part documentary series alongside Jalen Green and D’Angelo Russell.

 

Another African-American in the cast is actor Sterling K. Brown, known for his role in the hit series This Is Us, for which he won an Emmy Award, a Golden Globe, a Critics’ Choice Award and an NAACP Image Award.

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Read also > Swarovski unveils holiday campaign with singer Ariana Grande

Featured Photo: David Yurman

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.
Luxus Magazine Automne/Hiver 2024

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