The sales results of the year 2018 of Victoria Beckham’s clothing brand have fallen and they are not very promising.
By Luxus Plus
As said before the results have fallen and the year 2018 has been synonymous with losses. A 16% drop in sales and 14 million euros in losses were announced.
It’s been 11 years since the footballer’s wife created her top game brand called PoshPice. Initially it was first evening dresses before embarking on the aftermarket and finally cosmetics.
The drop in sales is mainly due to the exorbitant prices offered in 400 different outlets around the world. With prices up to 850euros for a top. In spite of that, the stylist is trying to make a profit by offering promotional discounts and partnerships with streetwear / sportswear brands like Reebook.
The creators of the brand interviewed are trying to remain optimistic, says company CEO Ralph Toledano in the Business of Fashion newspaper:”I firmly believe that our destiny is in our hands. We have great talent with Victoria and thanks to this asset, added to a dream team, we can do it “or even as the former SpiceGirl hopes to the Financial Times last March:” If I want this brand exists in ten, twenty, thirty, forty years, it must become profitable. We are on the right track, but it will not happen tomorrow.”
