After having launched two years ago in glasses with Grosfilley and in ties with Anthime Mouley, the Lyon group Zilli is launching its own perfume collection.
By Luxus Plus
The luxury men’s ready-to-wear group Zilli adds a string to his bow. They’re launching their own collections of perfumes.
Zilli has decided to be partner with Création Beauté International (CBI), which has free rein on the development, creation, distribution, production and design of perfume bottles.
CBI, which produces its own fragrances such as Première Première and La Manufacture,declare perfumer Delphine Lebeau with the olfactory composition of this range.
Next March, Zilli decides to launch his three mixed flasks.
“What was the plot of this creation is the richness of the materials, I wanted to translate in this olfactory family the strength of the house Zilli, namely the nobility of the materials and their naturalness“, explains the nose.
Supported in addition by the visual signatures of the brand in particular, the shape of the ingot of zips characteristics of Zilli osterreichische-apotheke.com.
The names of the three fragrances are: Blue Titanium, Imperial Leather and Black Cashmere.
These top-of-the-range perfumes (140 € for 100ml) will be available in the Zilli store network as well as on their e-commerce site launched last year as well as at high-end retailers selected by the brand.
The goal of Création Beauté Internatonal is aimed at department stores and selective perfumeries.
Zilli waters will be present in department stores like Tsum or Harrods.
“The distribution will rely on the addresses of the house internationally, but the same goes for the Russian-speaking markets, but also in China and the Middle East, not to mention the French roots of course,” says Hervé Josserand , founder and CEO of CBI.
The partners are already working on a new perfume this time of luxury that will probably be released in 2020.
