After 14 years in business, the disruptive fashion brand Y/Project is to close its doors for lack of an acceptable buyer. Thanks to Belgian designer Glenn Martens, the brand had achieved both media and commercial success before recently running into difficulties.

 

After offering so many garments acclaimed by the Fashion Sphere, Y/Project failed to make itself sufficiently desired…

 

After 14 years in business, the highly creative fashion brand has thrown in the towel.

 

Placed in receivership by the Paris Commercial Courton September 26, and having failed to find a buyer by the October 14 deadline, it is to be wound up.

 

AA Investissements offer rejected

 

Admittedly, according to the trade press, the Hong Kong investment fund AA Investments– which very recently bought L’Exception, the multi-brand online fashion retailer – had offered to take over the Maison for 45,000 euros. But the latter, which employed 24 people, including an apprentice, refused

To continue reading this article, create a free account or log in.

Create your free account

I create my account

Don’t miss out on the latest luxury business news.

Read also >Y/Project, the story of a revitalized fashion atelier now in crisis

 

Featured Photo: © Y/Project

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.
Luxus Magazine Automne/Hiver 2024

Luxus Magazine N°9

Available now

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Special offer

Subscription from 1€ for the first month

Luxus Plus Newsletter