Conducted by the Ipsos polling institute, this annual survey reveals the results of changes in consumer trends since the start of the health crisis, where three main zones were surveyed: China, the USA and Europe including France, Italy, Germany, Spain and the UK.
The purpose of this survey is to identify the new factors influencing the purchasing process of luxury goods in this crisis situation. The sectors studied are watchmaking, jewelry, fashion and accessories, wines and spirits, beauty, perfumes, skincare and make-up. In comparison with previous years, World Luxury Tracking 2020 provides an understanding of the changing needs and new purchasing aspirations that have resulted since the beginning of the health crisis. As every year, the barometer surveyed nearly 8,000 respondents, including consumers between 18 and 65 years of age, with different incomes.
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