Via Thélios, its eyewear division, and Luxury Ventures, its fund dedicated to luxury brands with high growth potential, LVMH is to acquire stakes in German eyewear brand Mykita and Swedish fashion label Our Legacy. The move will inject new blood into the luxury giant’s software at a time when the global market is slowing down.
At a time when the global market is becoming more complicated for “Hard Luxury”, it’s worth taking a step sideways towards more accessible luxury.
Two more or less direct minority investments by the LVMH group are proof of this.
Thélios, the eyewear division of the Number One in luxury goods, and LVMH Luxury Ventures, the fund dedicated to luxury brands with high growth potential, have each just taken minority stakes in promising companies.
Thélios has announced that it has “reached an agreement to make a minority investment in the pioneering20-year-old Berlin eyewear brand Mykita”, while LVMH Luxury Ventures has set its sights on the Swedish fashion brand Our Legacy, founded in 2005.
External growth
Co-created in 2017 by LVMH with Italian industry specialistMarcolin, Thélios designs, manufactures and distributes eyewear for several of the group’s Houses, including Dior, Fendi, Celine, Givenchy and Loewe. But it has also expanded through external growth via the 2023 acquisitions of Barton Pereira and Vuarnet.
Discover our plans Subscribe for 1€ Become an active member of the community of luxury leaders.
To continue reading this article, subscribe or log in to your account
Read also > Moncler: CEO Remo Ruffini strengthens his control thanks to LVMH
Featured Photos: © Mykita © Our Legacy
