The Covid-19 pandemic will have greatly affected the global fashion industry. According to a recent report by the consulting firm McKinsey, annual profits for fashion houses are expected to decline by about 90% by the end of 2020, after increasing by 4% last year. In addition to its economic repercussions, the health crisis has also highlighted some harmful practices in the fashion industry, including environmental impact and lack of social inclusion. Under fire, how has the global fashion industry adapted ?
For Shefalee Vasudev, founding editor-in-chief of India’s Voice of Fashion magazine, this year was marked by the “great unmasking” of fashion. “The invisible side of a beautiful garment or product has been revealed,” she said from Delhi. In his book Powder Room: The Untold Story of Indian Fashion, master yogi and writer Jaggi Vasudev wrote that “poorly paid workers, unequal profits and lack of copyright credits for artisans” are some of the most pressing problems revealed by the health crisis in India.
In the United States, the resurgence of the Black Lives Matter movement has forced major fashion brands to rethink their communication strategies. For Lindsay Peoples Wagner, these efforts remain, however, superfluous: “I don’t think there’s any real intention behind the online statements that they bode well for lasting change,” she said in an email to CNN last June. The editor of Teen Vogue even took a direct line at the players in the fashion industry: “Anyone can join the Black Lives Matter movement right now on social networks, but what are you doing at home, in your office, with your connections, with the power you have?”. A few months later, Lindsay Peoples Wagner launched the Black Fashion Council with publicist Sandrine Charles. The purpose of the organization is to empower the fashion industry by promoting better representation of black models.
Independently of the models who wear them, the clothes themselves have undergone important transformations this year. Facial masks have become a must-have, so much so that some brands have created entire lines of pieces with antimicrobial properties. Clothing that is protective, but also more comfortable. Reflecting a change in mentality, loungewear has gained in popularity. In its annual report, Lyst Fashion Platform reviewed research data from more than 100 million online shoppers and found that Birkenstock clogs, Crocs, UGG slippers and Nike joggers were among the most sought-after garments of 2020.
Featured Photo : Jill Biden’s ‘Vote’ boots designed by Stuart Weitzman. Photograph: © Patrick Semansky/AP
What's Your Reaction?
[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…