On Tuesday 21 January, the first day of Paris Fashion Week men’s autumn-winter 2025-2026, Louis Vuitton gathered its loyal followers in the Cour carrée du Louvre. A ‘dandy streetwear’ collection imagined by artistic director Pharrell Williams and his long-time friend, Japanese designer Nigo.
Collaborations between Pharrell Williams and Nigo are rarely disappointing. 20 years after their first joint project, the two designers got together again for a fashion show that created a special chemistry.
“The artistic expression of a friendship”
With the new capsule signed Takashi Murakami for Louis Vuitton, flowery momentum is in full swing. The models from Louis Vuitton, owned by the LVMH group, paraded in front of a host of celebrities, including Burna Boy, Tahar Rahim, Bradley Cooper, Omar Sy and Victor Wembanyama, in a circular setting in the shape of a petal flower bearing the famous trunk-maker’s monogram, in the Cour carré du Louvre. All were gathered to admire Louis Vuitton’s latest men’s collection for the upcoming winter season.
For the occasion, Artistic Director Pharrell Williams invited his friend Nigo, the Japanese designer who founded the Bape brand widely appreciated by the US rap community, and Artistic Director of Kenzo, another House in the LVMH galaxy. Together, they founded the Billionaire Boys Club label in 2003, unveiling iconic pieces such as the LV Millionaires 1.0 sunglasses. In his runway note, the Louis Vuitton designer declared: “This is the artistic manifestation of a lifelong friendship.
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Featured photo: © Louis Vuitton
