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Kering continues its rise in terms of responsible commitment. For the first time this year, the French luxury group published its strategy dedicated to biodiversity, setting itself the goal of achieving a “net positive impact” on biodiversity by 2025. To this end, the group has just announced the launch of a 5 million euros fund to promote regenerative agriculture.
If the groups LVMH and Kering, respectively number 1 and 2 in the world of luxury goods, are competing to become leaders in sustainable development in the luxury sector, Kering seems to be triumphing in this direction. Kering, commissioned in 2019 by the President of the Republic Emmanuel Macron to think about how the fashion sector, one of the most polluting in the world, could reduce its impact on the environment.
By putting biodiversity at the heart of its strategy, the group aims to “minimise the loss of biodiversity in all supply chains across the group” and to “preserve nature” through a conservation approach that will be “net positive”, the company says in a recent press release.
A new 5 million euros fund for regenerative agriculture
The creation of this new fund led by François-Henri Pinault “Kering for Nature Fund: 1 Million Hectares for the Planet” in partnership with Conservation Internaional, an international non-profit organization specializing in the preservation of the Earth’s natural heritage.
This 5 million euros fund is intended to “convert 1 million hectares of farms and pastures in the landscapes of its supply chain into regenerative agricultural areas by 2025” and “protect a further 1 million hectares of crucial and irreplaceable habitat outside its perimeter”, i.e. “an area six times larger than the total ecological footprint of the entire group’s supply chain, from raw materials production, in the next five years”, Kering pointed out.
It is designed to reduce the environmental impact of the production of raw materials for the ready-to-wear and leather goods of the company, which owns, among others, Gucci, Balenciaga, Saint Laurent and Bottega Veneta: leather, cotton, cashmere and wool.
One ambition, several actions
“Maintaining biodiversity is intrinsically important for the long-term viability of our sector, and of society at large. Integrating a biodiversity strategy into Kering’s day-to-day operations is essential to be able to act on the reduction of biodiversity loss in the coming years”, commented Marie-Claire Daveu, Director of Sustainable Development and International Institutional Affairs of Kering.
This initiative is in line with the CSR actions already carried out by Kering, in particular the two payments made to American associations fighting against racism and police violence or the development of the “Fashion Pact” in 2019.
Kering has also just announced the appointment of several personalities, including actress Emma Watson, known for her various commitments to the environment, ethical fashion and women’s rights, to its board of directors.
A strategy at the heart of the controversy
However, the various actions taken by the luxury group are controversial. Suspected of greenwashing, the group is accused of using and abusing CSR ads in order to promote its communication by various sustainable development actors. The group is accused of using and abusing CSR ads in order to promote its communication by various sustainable development actors.
“An umpteenth window dressing” according to the NGO Greenpeace, creating “a situation of obvious conflict of interest” and “a way to give oneself a clear conscience”, for Thomas Ebélé, co-founder of SloWeAre, an eco-responsible fashion platform.
We should also recall the prompt departure of Stella McCartney, a true pioneer of ethical and sustainable fashion, to LVMH.
Read also > KERING RENEWS ITS COMMITMENTS TO ETHICAL FASHION
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Kering continues its rise in terms of responsible commitment. For the first time this year, the French luxury group published its strategy dedicated to biodiversity, setting itself the goal of achieving a “net positive impact” on biodiversity by 2025. To this end, the group has just announced the launch of a 5 million euros fund to promote regenerative agriculture.
If the groups LVMH and Kering, respectively number 1 and 2 in the world of luxury goods, are competing to become leaders in sustainable development in the luxury sector, Kering seems to be triumphing in this direction. Kering, commissioned in 2019 by the President of the Republic Emmanuel Macron to think about how the fashion sector, one of the most polluting in the world, could reduce its impact on the environment. […][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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Kering continues its rise in terms of responsible commitment. For the first time this year, the French luxury group published its strategy dedicated to biodiversity, setting itself the goal of achieving a “net positive impact” on biodiversity by 2025. To this end, the group has just announced the launch of a 5 million euros fund to promote regenerative agriculture.
If the groups LVMH and Kering, respectively number 1 and 2 in the world of luxury goods, are competing to become leaders in sustainable development in the luxury sector, Kering seems to be triumphing in this direction. Kering, commissioned in 2019 by the President of the Republic Emmanuel Macron to think about how the fashion sector, one of the most polluting in the world, could reduce its impact on the environment. […][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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