Chanel enters the capital of the Swiss manufacturer MB&F, further strengthening its position in the Haute Horlogerie market.
For over a century, the name Chanel has dominated the world of fashion and accessories. Founded in 1910, the brand with the double C is still determined to expand its empire, notably through the watchmaking sector.
On Thursday, August 22, the French Maison announced the acquisition of a 25% stake in the independent high-end watch brand MB&F.
Based in Geneva, MB&F embodies the vision of its founder Maximilian Büsser. The watches from this manufacture, created in 2005, stand out for their imposing volumes but above all for the innovation that characterizes each timepiece, a true jewel of micro-engineering.
A New Momentum
Described as an alien in the watchmaking world, MB&F has managed to attract the attention of Chanel. The luxury leader thus acquired a quarter of the shares in the Swiss brand. Maximilian Büsser retains the majority of his company (60%) while his partner Serge Kriknoff holds 15% of the capital of MB&F. Maximilian Büsser will continue to ensure the artistic direction, creation, and general management of the brand alongside his management team.
“It was our responsibility, in the current favorable context and with a top-notch management team, to take this major step to ensure our long-term future,” said Maximilian Büsser in a statement.
He describes this new partnership as “a natural evolution for a company that will celebrate its 20th anniversary next year. In addition to allowing us to continue our path independently, free from any growth pressure, Chanel’s investment will strengthen our operations by providing access to a broader ecosystem and a network of specialized suppliers if needed.”
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Photo Credit: © MB&F
