[Special Geneva Watch Week 2023] Watchmaking: Biver, the new watch brand that everyone will be talking about
The Watches & Wonders exhibition starts today and runs until April 2nd in Geneva. Luxus+, partner of the event, is dedicating a special series to the event… Reports, encounters, favorites, practical information and gift ideas are to be discovered now!
It is in Switzerland, in the commune of Givrins that the Biver family (father and son) unveiled their new brand to professionals and journalists: Biver. Their first model? A minute repeater watch. Zoom in on the striking debut of Wonder Week 2023.
Before becoming a brand, Biver was, and still is, a big name in watchmaking. Jean-Claude Biver is a star in the industry. Formerly President of the watch division of the LVMH group, he then participated in the turnaround of numerous watchmaking companies such as Omega, Hublot and Tag Heuer. As if he had gold in his hands, it is now his turn to design his own brand, accompanied by his last son, Pierre.
Together, they are embarking on a new family adventure, from the design to the naming, which takes their family name. To this end, they rely on the greatest specialists in each field: dials, hands, bracelets, cases… to create exceptional, almost museum-like pieces.
The first part of this family story highlights a jewel of watchmaking that only the greatest craftsmen can master: a carillon minute repeater watch, simply called Carillon Tourbillon BIVER.
Some brands have already adopted this type of watchmaking complication. This requires hundreds of hours of work, to accomplish a meticulous and exceptional task.
“Each element, from the dial to the hands, through the movement and the bracelet, tells a part of the history of watchmaking, creating a bridge between the past, the present and the future,” says Biver in a press release.
An adventure that begins with sound
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Featured photo : © Biver
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Apolline Prulhiere est une jeune journaliste en herbe. Elle se passionne pour la mode, l'art et la culture, et s'est récemment découvert un intérêt certain pour l'automobile.