Watches & Wonders: Jaeger LeCoultre celebrates the origins of the Reverso in 9 models

On the occasion of the Watches & Wonders exhibition, Jaeger LeCoultre revisits its iconic Reverso model. The first timepiece with a rotating dial that made the reputation of the Swiss watchmaking company founded in 1833 is now available in nine models that are as unique, elaborate and innovative as each other.

Jaeger LeCoultre has decided to take advantage of the 100th anniversary of the 1925 Paris decorative and industrial arts exhibition to commemorate the beginnings of the Reverso adventure, a model intrinsically Art Deco.

Jaeger LeCoultre has decided to offer nine new variations of its iconic Reverso watch, born 94 years ago.

Between new aesthetic interpretations of existing models and entirely new calibers, these timepieces on the borders of art, innovation and design aim to express each of the four chapters in the history of the Reverso.

All of these models are designed, manufactured and assembled in the Swiss manufacture.

The origins of the Reverso

For the 2025 edition of Watches & Wonders, Jaeger-LeCoultre has chosen to pay tribute to the origins of Reverso with the Polo Club of 1931.

Through an immersive stand, the Swiss watchmaker interprets the great stables of aristocratic houses where polo was played exclusively on private grounds.

The equestrian world is in the spotlight with videos recalling the elegance of matches in this equestrian sport and the most beautiful horses. The installation also features scenes inspired by polo, including a display showing sticks and balls, and another displaying traditional visors.

In addition to the nine reinterpretations of the Reverso watch, Jaeger-LeCoultre invites you to a multisensory experience including a culinary component with its 1931 café as well as a craft component, combining demonstrations and practical workshops dedicated to the Reverso, in partnership with the Ateliers d’Antoine.