On the occasion of Vivatech, Europe’s largest start-up and tech event, taking place from June 11 to 14 at Porte de Versailles, LVMH is revamping the organization of its iconic awards ceremony as well as the layout of its pavilion. Entitled “LVMH Dreamscape,” the luxury leader’s stand will focus on three strategic themes for the sector and the future of the group.
For the 9th edition of Vivatech, LVMH, a founding partner, has chosen to focus on story proving. In other words, the world’s leading luxury group will be presenting a selection of results-oriented startups both within its pavilion and on the LVMH Innovation Awards stage.
Eleven Houses and 14 tech partners
In its “LVMH Dreamscape: Where stories connect” pavilion, the world’s leading luxury group will showcase the group’s initiatives where innovation, expertise, creativity, and sustainability come together in a 430 m² space.
In total, 11 of the group’s Houses, including Guerlain, TAG Heuer, Louis Vuitton, and Loro Piana, will present their collaborations with 14 startups. Each of these startups has been selected by the luxury group to address three major themes: brand desirability, customer experience, and exemplary leadership.
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Featured photo: © LVMH
