The luggage brand TUMI adds golfers Nelly Korda and Ludvig Åberg to its team of ambassadors. This choice comes as the American company seeks to expand its presence in the world of sports.
TUMI is strengthening its relationship with the world of golf. The luggage brand is expanding its ambassador portfolio with professional golfers Nelly Korda, the world’s top female golfer and reigning Chevron Championship winner, and Ludvig Åberg, ranked fourth globally.
Traveling is an integral part of golfers’ lives. To participate in various tournaments around the world, professionals are on the move for about 30 weeks a year. On the other hand, amateur golfers often plan their vacations around idyllic courses located in destinations like Morocco, the United States, and New Zealand.
The partnership between TUMI, Nelly Korda, and Ludvig Åberg positions the American brand as the exclusive luggage partner of these esteemed athletes, ensuring significant visibility for TUMI.
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A Distinguished Roster of Ambassadors
Last January, TUMI made its initial foray into the world of golf. Alongside the launch of its first luggage collection dedicated to the sport, the brand announced multi-year partnerships with the LPGA and PGA TOUR, the organizing bodies of the women’s and men’s tours.
“We are thrilled to welcome this exciting partnership with TUMI as the official luggage of the LPGA and PGA TOUR,” said Mollie Marcoux Samaan, Commissioner of the LPGA.
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For several years, TUMI has been strengthening its relationship with the sports world through major partnerships. Since September 2023, the brand has been associated with the Professional Tennis Players Association. Among its team of ambassadors are Tottenham Hotspur F.C. professional footballer Son Heung-min and McLaren Formula 1 driver Lando Norris.
Award-Winning TUMI Designs
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Featured Photo : © TUMI
