[Luxus + Magazine] The watchmaking house Baume and the high-end ski brand ZAG sign a new watch

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The Baume brand, the latest addition to the Richemont group, unveils a new eco-responsible watch with an innovative design made with the materials of the French ski house Zag. An edition which includes only a hundred copies.

 

Carried by the success of their first collaboration, Baume joins the Zag brand a second time and continues to promote upcycling by once again affirming its desire to combine innovative design and eco-responsible awareness.

 

The new Baume x Zag Limited edition watch was produced from scrap materials from the Chamonix ski house Zag.

 

Find the full article on magazine.luxus-plus.com

 

Featured Photo : © Baume et Mercier

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.
Luxus Magazine Automne/Hiver 2024

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