The Real Real, an American portal dedicated to second-hand luxury goods, testifies to its results for the end of the year 2021 with an increase in sales.
The RealReal, listed on Nasdaq, is the world’s largest online marketplace for luxury goods. It reveals its latest monthly results, comparing them to 2019 and 2020. November’s gross merchandise value (GMV) was approximately $146 million (€129 million), up 51% from 2020 and 46% from 2019. Total revenue in the third quarter was $119 million (€105 million), an increase of 53% and 46% compared to the same periods in 2020 and 2019, respectively.
The RealReal’s strong November GMV growth was driven in part by Black Friday and Cyber Monday, with 49% growth in GMV over 2020 during the four-day period. Black Friday 2021 was the company’s largest ever GMV day.
Average order value (AOV) in November was approximately $514 (about €454), a 17 percent increase over 2020 and a 10 percent increase over 2019. Among the categories that saw the most growth in November were watches and handbags for men and women.
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Featured photo : © The Real Real
