Maison et Objet is the place to be for decoration, design and lifestyle professionals from now until September 11, at the Parc des expositions de Paris Nord-Villepinte. A rich program with two new features this year: the Wellness and Beauty area, and the Hospitality Lab.
Enjoy! The motto of the next edition of the B-to-B Parisian trade show, Maison et Objet, organized by SAFI, a subsidiary of Ateliers d’Art de France and RX France, which runs from September 7 to 11, is sure to entice the decoration, design and lifestyle professionals to whom it is addressed.
The 750 new exhibitors should, in any case, do their utmost to fit in with the underlying trend detected by the organizer thanks to the Peclers agency.
“Taste the pleasures of interiors conducive to well-being, boost your endorphins with design, rediscover a taste for celebration and fantasy…” announces the Show.
We’ve reached such a paroxysm of the anxiety-inducing context that today we’re almost at a tipping point,” analyzes Patricia Beausoleil, director of the Foresight and Environment and Design sectors at Peclers Paris. We’re trying to be hyper-reasonable and we realize that, in the end, we’re all made up of contradictions. We need to go into these more reserved, exclusive, individual, almost egotistical territories to preserve a form of well-being. We need to rediscover forms of optimism.”
It’s against this backdrop of hedonistic research that Maison et Objet is inaugurating two new areas for this edition: an entire exhibition zone dedicated to well-being in the home, called Well-Being and Beauty, set up in Hall 5A, and another, called L’ Hospitality Lab, dedicated to hospitality, in Hall 6.
Well-Being and Beauty
At Well-Being and Beauty, the idea was to “make room for brands that help you feel good, boost your energy and explore the new territories of pleasure”. Among them, it’s possible to discover a selection of products for the home (home fragrances, healthy cleaning products, etc.) as well as for the person (cosmetics and skincare products, fitness accessories, using gentle techniques (aromatherapy, light therapy, music therapy, etc.), detox and relaxation ingredients, and even…sex toys!)
Among the exhibitors will be Le Jardin Retrouvé, offering mood-enhancing candles and fragrance diffusers, and Equilibre CBD, hemp extract-based products to stimulate energy, reduce stress and promote sleep.
To help you find your way around, the forward-looking agency Fashion Snoops, also in Hall 5A, has designed a prospective and experiential space, “The Well-Being Experience”, to “immerse yourself in a multi-dimensional bubble of softness and positive energy”. On the menu: a selection of new products and discovery workshops.
Hospitality Lab
For its part, the Hospitality Lab, designed for professionals in the hotel and catering industry (CHR), offers the chance to discover “inspiring settings, at the cutting edge of aesthetics and functionality, while deciphering new trends in the hotel industry”.
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Read also > TRENDS: BEHIND THE BOOM OF LUXURY BRANDS IN FURNITURE AND DECORATION
Featured photo: © Maison & Objets
