[Luxus+ Magazine] The jeweler Chopard goes fashionable

After Donatella Versace and Dua Lipa and their fashion collaboration, it was the turn of Caroline Scheufele, the director of Chopard, to present her very first couture collection at the Cannes Film Festival. The stars were already numerous to show up on the red carpet in exceptional evening wear enhanced by sparkling jewels from the House of Chopard. From now on, it will also be possible to admire the jeweler’s fashion creations at major events around the world.

 

The Cannes Film Festival is the perfect opportunity to present new projects. Films, jewelry and fashion collections have been part of the festival for decades, and Caroline Scheufele is no exception to the rule. The artistic director and co-president of the Parisian fashion house Chopard chose to present her very first couture collection, called Caroline’s Couture, at this event so eagerly awaited by film lovers.

 

And it must be said that she is a regular on the red carpets, especially on the Croisette. Indeed, she has maintained a strong and unique link with the Cannes Festival for decades, and for good reason. In 1998, at the request of Pierre Viot, then director, she reinvented the Palme d’Or. Since then, the jewelry house has been the only one authorized to make this prestigious distinction.

 

A great first

 

This year, the House is writing or rather weaving a new chapter in its history by presenting a fashion collection for the very first time.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Chopard Official (@chopard)

lees verder

 

The news was kept under wraps until the Chopard party, hosted the day before yesterday by the creative director. Guests thought they were attending this recurring festive event, placed this foid under the theme of art in the heart of the sumptuous Martinez hotel, but finally the surprise was there.

 

50 silhouettes arrived on the catwalk to present the collection, imagined in total harmony with the high jewelry. And who better than the world’s most fashionable models to embody the Chopard woman? Naomi Campbell, Eva Herzigova, Cindy Bruna and Martha Hunt were all brought together. And what would a Chopard fashion show be without the brand’s emblematic jewelry? Each model wore a set from the Red Carpet Collection.

 

The Cannes Film Festival is the perfect opportunity to present new projects. Films, jewelry and fashion collections have been part of the festival for decades, and Caroline Scheufele is no exception to the rule. The artistic director and co-president of the Parisian fashion house Chopard chose to present her very first couture collection, called Caroline’s Couture, at this event so eagerly awaited by film lovers.

 

And it must be said that she is a regular on the red carpets, especially on the Croisette. Indeed, she has maintained a strong and unique link with the Cannes Festival for decades, and for good reason. In 1998, at the request of Pierre Viot, then director, she reinvented the Palme d’Or. Since then, the jewelry house has been the only one authorized to make this prestigious distinction.

 

A great first

 

This year, the House is writing or rather weaving a new chapter in its history by presenting a fashion collection for the very first time.

 

Click here to read the full article on Luxus Plus Magazine.

 

Featured photo : © Press

Picture of Apolline Prulhiere
Apolline Prulhiere
Apolline Prulhiere is a young journalist. She has a passion for fashion and culture, and has recently discovered an interest in cars. Her playful writing is characterized by a rich lexicon and a direct and spontaneous tone. Her precise glossary eliminates uncertainty.

Our services

©2023 Luxus Plus. All rights reserved.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter