The harmonist reaffirms its commitment to the planet

The harmonist, a perfume house known for its exceptional elixirs that concentrate the energies of the 5 elements, recently launched its new video campaign entitled “Yin transformation”. On this occasion, the brand recalls its commitment to the planet.

Luxus TV


The Harmonist perfume house recently launched its new video campaign entitled “Yin Transformation“. On the occasion of the launch of its new perfume, the brand reminds us how committed it is to the planet.

Founded in 2016 by Lola Karimova-Tillyaeva, The Harmonist aims to be defending the planet.  Yin and Yang is the source of the concept of the house. Indeed, the packaging and bottles are environmentally friendly and the scented candles are made from vegetable wax.

In its new campaign, created for the launch of “Yin transformation“, the perfumer pays tribute to nature. That is why the perfume Yin Transformation, essence of rose, orchid and white musk, is an ode to harmony between body and mind, inside and outside, human being and environment.

Since their creation, The harmonist fragrances have been increasingly popular with consumers. After opening its first boutiques in Paris and Los Angeles, and its arrival at Barneys Miami, Boston, Las Vegas, Los Angeles and San Francisco, the brand celebrated in 2018 its arrival in the department store in New York and on its e-commerce site.

According to Lola Karimova-Tillyaeva: “From now on, women choose a perfume that suits their lifestyle




The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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