The Armani group has opened its first restaurant in the Middle Kingdom, in the capital. This is the 25th Armani/Caffé in the world, a concept inaugurated in 1998 in Paris.
Armani is not giving up in China.
The famous Italian group has decided to revive this sluggish market, where it has around a hundred outlets, with its first Armani/Caffé, in the capital, in Beijing.
Behind this evocative name of a concept centered around the star drink in the Boot, there is in fact a restaurant as refined as the fashion house. Like the previous Armani/Caffés, the latest addition was designed by Giorgio Armani himself with his team of architects.
Think big
This new “place to be” is located on the third floor of the China World shopping center in Beijing, where its main entrance is located. But as it is located just above the Giorgio Armani boutique, it can also be accessed via the latter by elevator.
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Read also > Giorgio Armani no longer rules out selling his empire
Featured photos: © Armani
