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The FHCM is planning a comeback of physical fashion shows

The FHCM is planning a comeback of physical fashion shows

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This Friday, “La Federation de la Haute Couture et de la mode” has just announced its objective to organize the fashion shows of this summer. And goodbye digital, back to the physical shows! This decision should take effect from the next men’s fashion season, next June.

 

Since 2020, the global pandemic has turned the world of fashion and luxury upside down, particularly Paris Fashion Week. The fashion houses were forced to reinvent themselves by presenting their collections in digital format. Last September, it was possible to organise shows in “phygital” mode, until the announcement of the second containment.

 

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“La Federation de la Haute Couture et de la mode” announced the good news on Friday : the public will be able to return to attend the shows organized by the brands. This firm, which oversees events such as Paris Fashion Week, is asserting Paris’ role as the capital of fashion and intends to restore the soul of French fashion to the catwalks by returning to physicality.

 

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