Oh summer! The sun, the beach, the sand, dinners by the water and… advertising campaigns. They are everywhere, all the time, invading concrete walls, bus stops, Morris columns and the virtual canvas. The biggest fashion houses have always been full of inventiveness to reveal their new campaigns to the world and potential buyers. Focus on the best fashion campaigns of the summer, according to Luxus Plus.
A habit, a distraction or a reminder of consumption? Advertising campaigns, we love them as much as we hate them.
Fashion houses are more creative than each other, and wish to show through frozen photos, the must have of next season. Discover without delay five Houses that have delivered advertising campaigns, oscillating between fashion and art.
Chanel: lazing on the beach
Chanel unveiled its new summer campaign, named Chanel Coco Beach 2023. As an ode to relaxation, we would like to jump on a plane to the beach after seeing the photos. It features model Vivienne Rohner in a series of images taken by photographer Theo Wenner.
The House chose the famous Hamptons region, not far from New York, for the shooting of this collection, which sports timeless color shades such as white, pink and black. It includes a range of swimwear, lightweight dresses, sandals and accessories such as hats, bags, and even a beach towel.
The iconic Maison Chanel print can be found on some pieces, while a return to the 90s emanates from swimwear and jewelry.
Stella McCartney: stilettos and straw boots
Stella McCartney’s spring/summer campaign is inspired by a militant slogan by Japanese artist Yoshitomo Nara: “Change the History“. Here, it is not the clothes or even the model that are the priority, but the environment and animals.
Remember, the eponymous designer Stella McCartney is a great fan of the animal cause, and has even made ecology and their protection its raison d’être. All its collections no longer contain animal skins, it has allied with many associations and has even developed an innovative material to replace leather, based on mushrooms.
Getting back to our sheep, this campaign took place at The Gentle Barn Animal Sanctuary in Santa Clarita, California.
It does not include leather, fur and exotic skins, ready-to-wear being from 91% eco-friendly materials. It also includes the world’s first premium garment made from regenerative cotton from Stella McCartney’s SOKTAS project in Turkey.
The campaign features the face of American actress Madelyn Cline, who is also an animal advocate.
In addition, this initiative is also supported by activities in the brand’s stores around the world.
Marni: a (color) 180-degree turn
Click here to read the full article on Luxus Plus Magazine.
Featured photo : © Marni