Tesla is no longer an outsider in the electric vehicle market and is positioning itself ahead of its competitors, including established German luxury car manufacturers.
In the U.S., in the first two months of 2022, Tesla has managed to capture more market share in the premium segment than some of its decades-old established German competitors. Looking at vehicle registrations for January alone, Automotive News reveals, via Experian data, that Tesla has started 2022 ahead of last year’s segment leader, BMW. In fact, its registrations increased by 49 percent, with 37,162 vehicles counted.
Experian adds that BMW‘s registrations for February were up 8.2 percent, with 30,563 units registered. Lexus followed suit in the premium sphere with a 5.5 percent increase to 24,843 registered units. But for Mercedes-Benz, there was a drastic drop of 20% to 22,022 registrations in January. In 2021, BMW was the best-selling brand with 347,453 units and Tesla ended the year with 342,412 registered cars. A rather close result between the two competitors.
The Tesla Model Y was the most popular model in the range with 18,549 registered units and the Model 3 followed closely behind with 13,604 registered units. The only cars able to compete with the Tesla Model S and X cars were the Ford Mustang Mach-E with 2,781 registrations, the Nissan Leaf with 1,479 and the new Hyundai Ioniq 5 with 1,253. A good start to the year for Tesla, which has not said its last word.
Featured photo : © Tesla
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.