Tesla dominates the U.S. luxury market, ahead of German car brands

Tesla is no longer an outsider in the electric vehicle market and is positioning itself ahead of its competitors, including established German luxury car manufacturers.


In the U.S., in the first two months of 2022, Tesla has managed to capture more market share in the premium segment than some of its decades-old established German competitors. Looking at vehicle registrations for January alone, Automotive News reveals, via Experian data, that Tesla has started 2022 ahead of last year’s segment leader, BMW. In fact, its registrations increased by 49 percent, with 37,162 vehicles counted.


Experian adds that BMW‘s registrations for February were up 8.2 percent, with 30,563 units registered. Lexus followed suit in the premium sphere with a 5.5 percent increase to 24,843 registered units. But for Mercedes-Benz, there was a drastic drop of 20% to 22,022 registrations in January. In 2021, BMW was the best-selling brand with 347,453 units and Tesla ended the year with 342,412 registered cars. A rather close result between the two competitors.


The Tesla Model Y was the most popular model in the range with 18,549 registered units and the Model 3 followed closely behind with 13,604 registered units. The only cars able to compete with the Tesla Model S and X cars were the Ford Mustang Mach-E with 2,781 registrations, the Nissan Leaf with 1,479 and the new Hyundai Ioniq 5 with 1,253. A good start to the year for Tesla, which has not said its last word.





Featured photo : © Tesla


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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