18 November 2025 When luxury brands invest in gaming In recent years, luxury brands have been entering the world of video games more than ever before, multiplying
30 May 2025 Lamborghini enters the world of e-sport It’s a first that will go down in the history of the automotive industry. At the world’s biggest
10 March 2025 [LIFESTYLE] Paris Fashion Week: Coperni goes gaming French designers Arnaud Vaillant and Sébastien Meyer, who are big fans of fashion shows and disruptive innovations, wanted
10 October 2024 Gentle Monster x Tekken 8: when reality goes beyond video games Gentle Monster summons the flames of hell for its first collaboration with Tekken 8. The frame’s spiky design
4 September 2024 [Luxus Magazine] E-sport, a market estimated to be worth $2.5 billion by 2025 E-sport, or competitive video gaming, is a promising market with a growing audience and partnerships. A sign of
12 December 2023 Balanciaga is launching a mini game to boost its skiwear collection Balenciaga has just launched a mini platform video game linked to the world of skiing. The luxury ready-to-wear
18 March 2022 [Luxus Magazine] Lacoste x Minecraft : the crocodile enters the video game Luxury brands are no strangers to collaborations with the world of video games, but this collaboration between Lacoste