Whitney Peak as dazzling new Coco Mademoiselle muse

Chanel has just unveiled its new muse for its iconic fragrance Coco Mademoiselle. After Keira Knightley, it’s the turn of young actress Whitney Peak to take center stage as the embodiment of French refinement and irreverence.

First ambassador for the American market, then muse of Bag 22 for the Rue Cambon fashion house, the young actress becomes the new face of Coco Mademoiselle fragrance.


The video campaign, very much in evidence this holiday season, shows the heroine strolling through a frenetic Ville Lumière, far from postcard images, to the disco beat of an inspired Amanda Lear.


Campagne Coco Mademoiselle, 2023 © Chanel


But who is this new Parisienne en ville? Follow the guide to discover this seed of the night owl in the most bewitching of Parisian festivities.


Whitney Peak: from Gossip Girl to Coco Mademoiselle


At just 20 years of age, Whitney Peak already boasts a substantial résumé in the world of television and film. Best known to the public for her role as Zoya Lott in the reboot of the TV series “Gossip Girl”, the actress is also enjoying her first promising roles on the big screen.


With nearly half a million followers on Instagram, the young Ugandan, who moved to Canada at the age of nine, has also become an influential figure. Her favorite theme? Simplicity sublimated by a highly contemporary mix of genres, at the confluence of vintage and chic.


© Unsplash


As she shares professional and impromptu shoots, it doesn’t take long for her freshness to attract the interest of brands and fashionistas alike. It was Withney Peak’s charisma and natural elegance that prompted the Parisian fashion house to ask her to become the new muse for Chanel’s Coco Mademoiselle fragrance.


Since 2006, the face of Coco Mademoiselle has been revealed in the guise of another icon of distinction, Keira Knightley. Following in the footsteps of Kate Moss, the young Briton already symbolized the grace and casualness advocated by Mademoiselle Chanel.


Young influential actresses and luxury brands: still in love


Whitney Peak’s collaboration with Chanel is more than just a publicity stunt. For the young actress, it’s an opportunity to express her admiration for the legacy of Coco Chanel and her avant-garde vision. This rapprochement between an emerging figure and a renowned house underlines the stakes of renewal within the fashion and perfume industry. And the major brands are not mistaken, snapping up the image of influential actresses, as shown by the recent collaboration between Jacquemus and Kendall Jenner.


Campagne Coco Mademoiselle, 2023 © Chanel


To open this ambitious chapter in images, Chanel has teamed up with the director of Top Gun: Mavericks, Joseph Kosinski. In the heart of Paris by night, the filmmaker sanctifies Whitney Peak as the new Mademoiselle Chanel, adorned with light and grace.



As muse of Coco Mademoiselle, it’s Whitney Peak’s turn to represent the audacious, modern spirit of the Chanel woman. Her authentic personality and irresistible charm align perfectly with the fragrance’s identity. By choosing such a charismatic and talented ambassadress, Chanel confirms its commitment to innovation and the celebration of contemporary femininity.


Coco Mademoiselle, a breath of refinement and audacity


Launched in 2001 by renowned Chanel perfumer Jacques Polge, Coco Mademoiselle is described as “an olfactory jewel“. The perfect embodiment of Gabrielle Chanel’s desire for uniqueness, Coco Mademoiselle is one of those eaux de parfums whose olfactory palette leaves a lasting impression. Indeed, the perfect balance between sophistication and modernity is the hallmark of Chanel fragrances.


A veritable ode to feminine independence, Coco Mademoiselle is a deep, sensual fragrance. It captivates with a bewitching harmony of sparkling bergamot, exquisite rose and intense patchouli. Elegantly timeless, this audacious creation seems ageless, yet never ceases to evolve.


Gossip Girl © Random Acts Productions


In 20 years, Coco Mademoiselle has continued to refine without losing its iconic qualities. It is now under the nose of Olivier Polge, son of the original creator, that this fragrance grows in its subtle complexity.


A true luxury item, Coco Mademoiselle remains accessible at the best price, notably through an online perfumery such as Parfumdo. It’s the ideal way to treat yourself to this opus of feminine irreverence from the House of Chanel.




Featured photo: Campagne Coco Mademoiselle, 2023 © Chanel


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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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