Chronicles - Page 4
Héroïne has just unveiled the new study from its Strategy division, “The 3 P’s of Shopping in 2030”.
Héroïne, the French Brand Experience agency, has just unveiled a new study by its Strategy division, entitled “The
The legal stakes are many for luxury brands in the race to use the most innovative technologies.
Since 2021, the “sounds and smells” that characterize natural spaces, resources and environments on land and at sea
The compelling digital world of luxury brands never ceases to amaze. Avant-garde collaborations with celebrities and other industries[1]
Sports are at the heart of Chinese consumers’ lives, and have a direct impact on luxury trends. As
Today, customer satisfaction is no longer a sufficient objective for offering luxury experiences. Aiming for customer satisfaction simply
In the wake of Covid, many Chinese have taken up outdoor sports. Among these, hiking has become the
For a long time, it seemed that luxury and rarity were inseparable. Then the advent of e-commerce and
With the growing awareness of inappropriate over-consumption and consumer interest in products with low environmental impact, the vintage
