Lacoste unveils a new visual identity inspired by its historical archives and French roots.
branding
Memo Paris is gradually establishing itself as a key player in the selective world of niche perfumes. This
The latest ranking of the most powerful luxury and premium brands, compiled by London-based Brand Finance, once again
Audemars Piguet celebrates its 150th anniversary this year. To mark the occasion, the Swiss watchmaker “Born in Le
Since the early 2000s, the Champs-Elysées has undergone a veritable metamorphosis. Traditional cinemas and boutiques are gradually giving
The boom in connected watches has not escaped the attention of luxury brands, who are banking on a
America’s oldest department store chain, Lord & Taylor, is preparing to rise from the ashes. Four years after
New general management, expanded product range, new materials, new store locations and renovations in the United States… Baccarat
Jacques Doucet, the great couturier of the Belle Époque, but also collector, patron and French skipper, sees his
A history buff, Alexander McQueen has always nurtured a certain fascination for the macabre and bizarre. One of
