31 August 2023 [CHRONICLE] Chinese rediscovery of outdoor sports after Covid (Part 1/3) Faced with Covid, the Chinese population has become aware of the importance of practicing sports in the open
28 August 2023 Gentle Monster opens its first physical store in Thailand [vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] After inaugurating its first physical outlet in Japan last May, the South Korean luxury eyewear
23 August 2023 [INVESTIGATION] South Korea: When Western luxury woos K-pop (Part 4/5) The conquest of luxury goods in Korea is largely based on the soft power promised by Hallyu. This
8 October 2021 Squid Game : HoYeon Jung becomes the new face of Louis Vuitton After the meteoric rise of the South Korean series Squid Game, Netflix has once again put the spotlight