The pioneer of luxury management schools is adapting to the new challenges of luxury. It is placing sustainable development, digital technology, social commitment, and internationalism at the heart of its rich teaching program.
Although it is the oldest luxury management program, Sup de Luxe is constantly evolving to meet the needs of the sector. Digitalization, CSR, commitment, and internationality are the new challenges that are driving recent and future innovations in its teaching by professionals.
Launched in 1990 by Alain-Dominique Perrin and Michel Guten, Chairman and CEO of Cartier International (Richemont Group), Sup de Luxe was a pioneer in its market, which still lacked ad hoc training for its managers.
Since then, Sup de Luxe has continued to expand. Acquired in 2017 by the international Planeta group, the school now offers a dozen programs benefiting from RNCP titles or Conférence des grandes écoles accreditation, ranging from Mba to Msc, including short and certifying courses.
But while the luxury industry has again shown its strong resilience during the Covid period, while accelerating its adaptation to new challenges, the training institute is not left behind. For “if luxury brands are doing so well, it is thanks to their managers who know how to question themselves and adapt,” emphasizes Thibaut de La Rivière, Director of Sup de Luxe. Together with Anne Flogny, Deputy Director in charge of Development, they have just shared the Institute’s new strategic plan, “with the ambition of preparing students today for the professions of tomorrow and confirming its position as a reference in luxury management and marketing.
New CSR program
“In response to the expectations of luxury brands and houses”, which are increasingly committed to a CSR approach, in symbiosis with the expectations of their customers, Sup de Luxe has thus decided to “develop a new program dedicated to CSR and sustainable development, integrated as a specialization to its MBA Luxury Brand Marketing & International Management, in order to expand and update this program that has made our success in order to expand and update this program that has made our success in the past 33 years”, said Thibaut de La Rivière. Open since the beginning of the 2022 academic year, the program was co-created with Alice Darmon, a marketing consultant specializing in luxury, food and CSR issues.
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Featured photo : © Sup de Luxe
