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The pioneer of luxury management schools is adapting to the new challenges of luxury. It is placing sustainable development, digital technology, social commitment, and internationalism at the heart of its rich teaching program.
Although it is the oldest luxury management program, Sup de Luxe is constantly evolving to meet the needs of the sector. Digitalization, CSR, commitment, and internationality are the new challenges that are driving recent and future innovations in its teaching by professionals.
Launched in 1990 by Alain-Dominique Perrin and Michel Guten, Chairman and CEO of Cartier International (Richemont Group), Sup de Luxe was a pioneer in its market, which still lacked ad hoc training for its managers.
Since then, Sup de Luxe has continued to expand. Acquired in 2017 by the international Planeta group, the school now offers a dozen programs benefiting from RNCP titles or Conférence des grandes écoles accreditation, ranging from Mba to Msc, including short and certifying courses.
But while the luxury industry has again shown its strong resilience during the Covid period, while accelerating its adaptation to new challenges, the training institute is not left behind. For “if luxury brands are doing so well, it is thanks to their managers who know how to question themselves and adapt,” emphasizes Thibaut de La Rivière, Director of Sup de Luxe. Together with Anne Flogny, Deputy Director in charge of Development, they have just shared the Institute’s new strategic plan, “with the ambition of preparing students today for the professions of tomorrow and confirming its position as a reference in luxury management and marketing.
New CSR program
“In response to the expectations of luxury brands and houses”, which are increasingly committed to a CSR approach, in symbiosis with the expectations of their customers, Sup de Luxe has thus decided to “develop a new program dedicated to CSR and sustainable development, integrated as a specialization to its MBA Luxury Brand Marketing & International Management, in order to expand and update this program that has made our success in order to expand and update this program that has made our success in the past 33 years”, said Thibaut de La Rivière. Open since the beginning of the 2022 academic year, the program was co-created with Alice Darmon, a marketing consultant specializing in luxury, food and CSR issues.
Since last year, the Institute has also been organizing round tables with experts and key witnesses on CSR, second-hand goods and sustainable development in order to raise awareness among all its students.
Finally, under the supervision of Stanislas de Quercize (formerly of Richemont) and with experts’ participation, including Institute alumni, Sup de Luxe has begun to write a book on the circular economy.
Commitment
Like the luxury brands, which are increasingly involved in social issues, Sup de Luxe is also committed to this approach by “emphasizing openness to others and to different cultures.”
It is therefore “committed to promoting social diversity” within its programs and is increasing the number of work-study programs: already available in the second year of the MBA program, it will be available in the third year of the Bachelor’s program as of September 2023.
The Institute also organizes roundtable discussions in the MBA program on diversity, inclusion and the various forms of discrimination.
To open the chakras of its students, the Institute also offers courses in intercultural management and sociology, reinforced by language courses (English and Mandarin) starting in the Bachelor’s program.
Digitalization
Finally, like the luxury industry, where 20% of luxury goods sales will be made online by 2025, according to McKinsey, Sup de Luxe is pushing the digitalization engine.
Thus, since 2019, Bachelor’s students have been able to take specific courses on the new ways in which luxury customers buy, such as live-shopping, via role-playing on Instagram. These are constantly evolving to keep up with new trends in the sector.
Since the start of the 2022 academic year, MBA students can choose a new specialization dedicated to digital marketing.
“We want to be attentive to technological innovations, such as NFTs and metaverse for example, which offer new playgrounds for brands and our students to exploit,” explains Thibaut de La Rivière, “while according to Morgan Stanley, this market could represent 10% of the luxury market in 2030.
Another evolution linked to the digital groundswell:
A continuing education program called “Digital and Communication in Luxury,” “allowing professionals to master the digital innovations of the sector,” which has just obtained the agreements to be eligible for the CPF, will be opened at the start of the 2023 academic year.
An MBA in Luxury Management in the Digital Age has already been offered online since 2020.
International
Finally, Sup de Luxe is cultivating more than ever its international DNA, similar to that of luxury itself.
To strengthen its international exchanges, the Institute offers a dual program with the Sorbonne, the Superior French Business and Luxury Certificate, introducing foreign students to the French language and culture while making them aware of the luxury business. Although the official launch dates back to 2020, due to the pandemic, the first students were welcomed at the beginning of the 2022 school year.
The partnership signed in 2021 with the Italian fashion school POLIMODA will be expanded: “We want our MSc students to discover the creative professions and Italian know-how through a seminar integrated into their training program. Our collaboration will soon be expanded with a co-developed program, skillfully blending French-style luxury and Italian-style creation.” Announces Anne Flogny. While this partnership has so far taken the form of a one-week seminar offered to students of the MSc “Fashion & Luxury Business,” Sup de Luxe hopes to finalize by next year a new program integrating two weeks in Paris for luxury business and two weeks in Milan for fashion design.
The Institute also continues to promote French know-how and excellence through summer trips and international MSc programs, including the new Food & Wine International Management, created in 2022.
Looking ahead to 2025
Finally, Sup de Luxe is already looking ahead to 2025 with very specific objectives: “to increase the number of students per year in Paris from 600 to 750, to continue to develop its continuing education programs”, and “to maintain its position as the top 3 in the reference ranking of the best luxury management programs”. Among luxury management programs, the Institute’s Bachelor’s degree is ranked No. 1 in France, and its MBA No. 3 in France and No. 5 worldwide.
The Institute also plans to develop six corporate chairs, twice as many as those already in existence (the historic Cartier Chair, the “Excellence in Sales in the Luxury Sector” Chair developed with Vranken Pommery-Monopole, the “Innovation and Entrepreneurship” Chair with the watchmaking company March LA. B).
Finally, Sup de Luxe wants to increase its international influence by welcoming 50% of international students in three years (compared to 32% today) and by deploying Sup de Luxe programs under license. Already present in Spain in Madrid via such a formula, the Institute will continue to expand by relying on the network of the Planeta Formation and University group, which has schools on three continents (Europe, America, and Africa).
“For the next few years, the Institute’s ambition is to remain ever closer to the players in the luxury industry, to innovate and to constantly adapt its programs to train professionals in phase with the changes and challenges of the sector,” confides Anne Flogny.
Read also > Sup de Luxe celebrates its 30th anniversary
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The pioneer of luxury management schools is adapting to the new challenges of luxury. It is placing sustainable development, digital technology, social commitment, and internationalism at the heart of its rich teaching program.
Although it is the oldest luxury management program, Sup de Luxe is constantly evolving to meet the needs of the sector. Digitalization, CSR, commitment, and internationality are the new challenges that are driving recent and future innovations in its teaching by professionals.
Launched in 1990 by Alain-Dominique Perrin and Michel Guten, Chairman and CEO of Cartier International (Richemont Group), Sup de Luxe was a pioneer in its market, which still lacked ad hoc training for its managers.
Since then, Sup de Luxe has continued to expand. Acquired in 2017 by the international Planeta group, the school now offers a dozen programs benefiting from RNCP titles or Conférence des grandes écoles accreditation, ranging from Mba to Msc, including short and certifying courses.
But while the luxury industry has again shown its strong resilience during the Covid period, while accelerating its adaptation to new challenges, the training institute is not left behind. For “if luxury brands are doing so well, it is thanks to their managers who know how to question themselves and adapt,” emphasizes Thibaut de La Rivière, Director of Sup de Luxe. Together with Anne Flogny, Deputy Director in charge of Development, they have just shared the Institute’s new strategic plan, “with the ambition of preparing students today for the professions of tomorrow and confirming its position as a reference in luxury management and marketing.
New CSR program
“In response to the expectations of luxury brands and houses”, which are increasingly committed to a CSR approach, in symbiosis with the expectations of their customers, Sup de Luxe has thus decided to “develop a new program dedicated to CSR and sustainable development, integrated as a specialization to its MBA Luxury Brand Marketing & International Management, in order to expand and update this program that has made our success in order to expand and update this program that has made our success in the past 33 years”, said Thibaut de La Rivière. Open since the beginning of the 2022 academic year, the program was co-created with Alice Darmon, a marketing consultant specializing in luxury, food and CSR issues.
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The pioneer of luxury management schools is adapting to the new challenges of luxury. It is placing sustainable development, digital technology, social commitment, and internationalism at the heart of its rich teaching program.
Although it is the oldest luxury management program, Sup de Luxe is constantly evolving to meet the needs of the sector. Digitalization, CSR, commitment, and internationality are the new challenges that are driving recent and future innovations in its teaching by professionals.
Launched in 1990 by Alain-Dominique Perrin and Michel Guten, Chairman and CEO of Cartier International (Richemont Group), Sup de Luxe was a pioneer in its market, which still lacked ad hoc training for its managers.
Since then, Sup de Luxe has continued to expand. Acquired in 2017 by the international Planeta group, the school now offers a dozen programs benefiting from RNCP titles or Conférence des grandes écoles accreditation, ranging from Mba to Msc, including short and certifying courses.
But while the luxury industry has again shown its strong resilience during the Covid period, while accelerating its adaptation to new challenges, the training institute is not left behind. For “if luxury brands are doing so well, it is thanks to their managers who know how to question themselves and adapt,” emphasizes Thibaut de La Rivière, Director of Sup de Luxe. Together with Anne Flogny, Deputy Director in charge of Development, they have just shared the Institute’s new strategic plan, “with the ambition of preparing students today for the professions of tomorrow and confirming its position as a reference in luxury management and marketing.
New CSR program
“In response to the expectations of luxury brands and houses”, which are increasingly committed to a CSR approach, in symbiosis with the expectations of their customers, Sup de Luxe has thus decided to “develop a new program dedicated to CSR and sustainable development, integrated as a specialization to its MBA Luxury Brand Marketing & International Management, in order to expand and update this program that has made our success in order to expand and update this program that has made our success in the past 33 years”, said Thibaut de La Rivière. Open since the beginning of the 2022 academic year, the program was co-created with Alice Darmon, a marketing consultant specializing in luxury, food and CSR issues.
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