For many years, the eponymous designer Stella McCartney has defended the animal cause and the environment with conviction and determination. Today, its brand has reached an important milestone in the fight against climate change, becoming the first British fashion house to receive SBTI certification.
Stella McCartney is an icon of style and thought. Indeed, for many years her reflections and work are based on the animal cause and the environment, making her one of the most responsible and committed fashion designers of our time.
After a new campaign focused on nature and animals, with clothing that is 90% natural, Stella McCartney has reached a new milestone.
The brand recently received approval for the Sciences Based Targets (SBTI) initiative, validating its greenhouse gas emission reduction targets. It thus becomes the first English fashion house to receive this noble certification.
This approval confirms Stella McCartney’s commitment to significantly reduce its environmental impact, in line with the Paris Agreement, which seeks to achieve social and environmental goals in the fashion and luxury sector. In detail, this Paris climate agreement, in force since November 2016, aims to contain the rise in temperatures well below 2 degrees and keep it at 1.5 degrees Celsius.
Several objectives
In the short term, the company plans to reduce its absolute greenhouse gas emissions by 75 per cent by 2025, and reduce its supply chain emissions by 46 per cent by 2030 to 2019 levels. Over the long term, it plans to reduce its total emissions by 90% by 2040.
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