The famous auction house is teaming up with the start-up WatchCheck to offer its customers a smooth and accessible service for the repair and maintenance of timepieces.

 

Auction sales and second-hand goods go hand in hand.

 

And so it was rather natural that Sotheby’s, which has been very active in the auctioning of second-hand timepieces in recent years, came up with the idea of setting up a repair service for them, thanks to a partnership with WatchCheck.

 

More than 38,000 watch models, including Rolex, Omega, Patek Philippe and Cartier, as well as many vintage and contemporary brands, are eligible for this new service.

 

The only auction house to offer this service

 

“We are particularly proud to be the only auction house to offer this service, which not only allows us to better support our existing customers, but also to offer an exciting opportunity to engage meaningfully with the wider watchmaking community and beyond,” said Geoff Hess, Global Head of Watches at Sotheby’s. He explains that, thanks to its “new platform, optimized by WatchCheck”, it is “revolutionizing the watch maintenance experience by offering owners a simple, direct and secure way to take care of their timepieces in the comfort of their own homes”. In short, it makes life easier for customers when they approach this stage, which has been considered complex and time-consuming until now…

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Read also > Marriott International and Sotheby’s invent exclusive travel by auction

 

Featured photo: © Unsplash

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Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.
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