Small champagne houses, leaders in influence on Instagram

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Between communication campaigns, initiatives and exclusive experiences, French champagne houses are redoubling their imagination to reap popularity on social networks. Here are the most influential Houses on Instagram.

 

Since the advent of social networks, wine, champagne, and other spirits houses no longer rely solely on the quality of their beverage or their reputation but also on their digital presence. This is a privileged way for small and independent houses, less renowned than the giants of the sector, to gain notoriety and, therefore, to create a wider customer base.

 

Unveiled by Le Figaro Vin, the ranking brings together the 50 most influential champagne brands on Instagram. This is also accompanied by a Top 10 of brands with the most followers and a Top 10 of those with the best engagement rate. And the results turned out to be very surprising depending on the rankings.

 

Big champagne houses, leaders in terms of subscribers

 

These first results are rather logical. In terms of subscribers, it is the big champagne brands that have the most subscribers. We find Dom Pérignon in third place with 702,000 subscribers, Veuve Cliquot in second place with 741,000, then surpassed by Moët Chandon on the first place of the podium with 765,000 subscribers.

 

 

Ruinart is also in tenth place (149,000 subscribers) and Krug is in fourth place with 216,000 subscribers. If these houses can thank the fame of their vintages and their Name on a worldwide scale, they are not on the other hand the ones who collect the highest engagement rates nor the ones who are the most influential.

 

Independent champagne houses, winners of social networks

 

Indeed, the latter have well understood the importance of social networks in the reputation of a brand, especially in a saturated market like champagne. Independent since 1734, the Taittinger house has 134,000 Instagram followers and is the most influential of all and the one with the most engagement. Through colorful, festive and original communication campaigns, it has used different digital strategies to impose itself on social networks against the big houses.

 

 

Secondly, Bollinger is the second most influential brand on Instagram (166,000 followers), with a focus on nature and ethics. Finally, the house of Jacques Selosse favors human contact via the grape harvests it has been organizing for the past five years and its highlighting on Instagram to communicate with its 35,700 followers. This makes it the third most influential house on Instagram.

 

Here is the complete list of the 50 most influential houses on Instagram.

 

© Le Figaro Vin

 

 

Read also > MOËT HENNESSY ACQUIRES THE HIGHLY REGARDED AMERICAN WINERY JOSEPH PHELPS

 

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Between communication campaigns, initiatives and exclusive experiences, French champagne houses are redoubling their imagination to reap popularity on social networks. Here are the most influential Houses on Instagram.

 

Since the advent of social networks, wine, champagne, and other spirits houses no longer rely solely on the quality of their beverage or their reputation but also on their digital presence. This is a privileged way for small and independent houses, less renowned than the giants of the sector, to gain notoriety and, therefore, to create a wider customer base.

 

Unveiled by Le Figaro Vin, the ranking brings together the 50 most influential champagne brands on Instagram. This is also accompanied by a Top 10 of brands with the most followers and a Top 10 of those with the best engagement rate. And the results turned out to be very surprising depending on the rankings.

 

Big champagne houses, leaders in terms of subscribers

 

 

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Between communication campaigns, initiatives and exclusive experiences, French champagne houses are redoubling their imagination to reap popularity on social networks. Here are the most influential Houses on Instagram.

 

Since the advent of social networks, wine, champagne, and other spirits houses no longer rely solely on the quality of their beverage or their reputation but also on their digital presence. This is a privileged way for small and independent houses, less renowned than the giants of the sector, to gain notoriety and, therefore, to create a wider customer base.

 

Unveiled by Le Figaro Vin, the ranking brings together the 50 most influential champagne brands on Instagram. This is also accompanied by a Top 10 of brands with the most followers and a Top 10 of those with the best engagement rate. And the results turned out to be very surprising depending on the rankings.

 

Big champagne houses, leaders in terms of subscribers

 

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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