The House announced the arrival of the Spanish artist Rosalía within its family of ambassadors. The singer is notably the face of a new campaign dedicated to the Lady Dior bag.
On Wednesday, May 15th, Dior announced the appointment of singer Rosalía as the new ambassador for its fashion collections.
A few days ago, the pop artist appeared on the steps of the Met Gala in an outfit by Dior Haute Couture. Very elegant, the silhouette consisted of a fitted bustier top and a straight skirt enhanced by a train. A stylistic choice of great sobriety that contrasted with the numerous floral creations worn by the guests, but still captured the attention of the press and the public. Note that it reportedly took 1,800 hours of work in the Dior workshops to create this piece.
Faithful to Dior Fashion Shows
For several seasons now, Rosalía has regularly been present in the front row of the Dior fashion shows conceived by designer Maria Grazia Chiuri. A sign of a strong friendship with the House founded by Christian Dior which, today, is taking it to the next level.
It is on its Instagram account that the House unveiled a series of photos to announce the arrival of the singer in its stable. Under the lens of photographer Collier Schorr, the 31-year-old woman appears in very sober settings and dressed in creations by Maria Grazia Chiuri. The highlighted item is the iconic Lady Dior bag. An iconic model of the House, the Lady Dior was named in tribute to the Princess of Wales, Lady Diana.
For the LVMH group brand, it was therefore important that another strong woman lends her features to this campaign. According to Dior, Rosalía “embodies a lively ode to freedom, each gesture inspired by her artistic expression rhythm“.
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A Bridge between Music and Fashion
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Featured Photo : © Dior
