Saks, the American department store chain, expands its personalized service with the opening of Styling Suites, in partnership with major hotel groups.
The Styling Suites concept? Private suites with personalized shopping services. The project will be launched in partnership with leading global resorts across the United States. Among the states involved are California (Laguna Beach and Napa Valley), Hawaii (Honolulu), Tennessee (Nashville) and Florida (Orlando).
For this initiative, the group has teamed up with Marriott and its portfolio of luxury brands such as The Ritz Carlton and St Regis, as well as other major hotel operators including Auberge Resorts Collection and Faraway Hotels. The aim is to extend Fifth Avenue Club in the form of intimate, private venues within new world-class establishments across the country.
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The new Styling Suites spaces offer customers at the various locations shopping appointments and personalized styling services, in addition to special events, representation lounges and unique shopping experiences. During these interviews, fashion experts will present exclusive items to customers.
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