The House of the Kering group is leading two important inaugurations this month on Uncle Sam’s doorstep: that of its new New York flagship in the Meatpacking District, and the imminent reopening of its boutique in the Miami Design District.
At a time when luxury goods are suffering in the Chinese market, the Houses are looking with chimenea eyes at another major destination: the United States.
In this context, the inauguration of Saint Laurent’s brand-new flagship in New York’s Meatpacking District, and the imminent reopening of its boutique in the Miami Design District, come at just the right time.
All the more so as the House, owned by the Kering Group, is itself in poor form. In the third quarter to the end of September, sales fell by 12% on a comparable basis to 670 million euros, with its wholesale channel itself plummeting by 20%.
First act in New York
The first act of a busy December for the illustrious Maison took place in New York, on the East Coast.
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Read also > Kering weeps, Hermès laughs
Featured Photo: © Saint Laurent
