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Saint Laurent diverts the codes of traditional parades a second time in its first off-calendar parade

Saint Laurent diverts the codes of traditional parades a second time in its first off-calendar parade

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A return to basics and optimism are the values that Saint-Laurent wanted to highlight when presenting its women’s summer 2021 collection. On Tuesday 15 December the brand unveiled an extraordinary visual experience through a fashion show in the heart of the Moroccan desert.

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It’s been said for a long time that things had to change,” he said at the time in the American trade daily “WWD”. It’s finally time for a change. I will present a collection when I am ready. We will continue to rationalise our production rhythms with less pressure on seasonality”. announced Anthony Vaccarello, during the first wave of the pandemic.

 

The big luxury house had therefore decided to withdraw from the official Fashion Week calendar and therefore decided to present its collections according to its own agenda. It had then pointed out the much too frantic rhythm of the catwalks as well as the disproportionate investments for an absurd catwalk time.

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Featured photo: © Saint Laurent « I Wish You Were Here »

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