The legendary British luxury car brand, owned by Germany’s BMW Group, has announced the expansion of its Goodwood factory in the UK. The aim is not only to satisfy the growing appetite of its wealthy clientele for custom-built models, but also to facilitate the transition to electric vehicles.
There’s nothing more unpleasant for a billionaire than running into another billionaire wearing the same dress…
Similarly, wealthy owners of luxury vehicles don’t appreciate parking next to a vehicle similar to their own at a glamorous garden party!
Rolls Royce, whose clientele includes discreet, wealthy personalities as well as bling celebrities such as Kim Kardashian and rappers Nicki Minaj and Stormzy, is well aware of their concerns.
On January 9, the famous British luxury car brand, founded in 1904 in London and owned by the German BMW Group since 2003, announced a £300 million ($376 million) investment in the expansion of its Goodwood plant. The main objective is to be able to devote more space to the construction of its made-to-measure vehicles.
A growing taste for made-to-measure
Rolls Royce has detected a growing taste among its high-end clientele for customized models.
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Featured Photo: © Rolls Royce
