Barely a year and a half after its acquisition, Rolex has decided to put an end to Carl F. Bucherer. But while its new owner has no desire to prolong the loss-making activity of the venerable watchmaking company, founded in 1888, it is retaining its own extensive distribution network, comprising some fifty stores in Europe and the United States.
It did not last long in the bosom of Rolex.
Barely a year and a half after the takeover, its new owner decided to put a stop to Carl F. Bucherer. And thus to the epic story of one of the last Swiss watchmakers, born in 1888 in Lucerne and which had since managed to remain in the hands of the founding family. Until its ultimately fatal takeover by Rolex in August 2023.
The brand’s employees and watchmakers have been informed, and according to the press, are expected to be reassigned to other Rolex subsidiaries.
A gradual transition
The transition should be gradual. The 250 points of sale distributing Carl F. Bucherer, including 50 Bucherer and Tourneau stores, will thus gradually replace the brand with those of its new owner (Rolex, Tudor).
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Featured photo: © Bucherer
