Luxury group Richemont’s digital chief, Geoffroy Lefebvre, will become chief executive of the group’s online retailer Yoox Net-a-Porter (YNAP) in January, replacing the platform’s founder Federico Marchetti.
Marchetti, who is widely regarded in the industry as pioneer in the sale of top-end fashion and luxury goods on the internet, will stay on as YNAP chairman to ensure a smooth transition, YNAP said on Monday.
Online sales have become crucial for retailers during this year’s lockdowns linked to the coronavirus pandemic, forcing many high-end labels, which used to be more reticent to sell their products on the web, to double up on their Internet strategy.
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Featured photo: © Richemont
