For a few years now, luxury brands have been taking a particular interest in the gastronomic world. From Chloé partnering with Alain Ducasse to offer a café in its Parisian store on Rue Saint-Honoré, to Alaïa’s new restaurant, Café da Rosa, the restaurant industry is a strategic sector. Why are luxury brands so enamored with gastronomy ?
Luxury brands are taking over the restaurant business: they are trying to conquer our taste buds while exerting a new form of influence on customers. Whether these collaborations are ephemeral or long-term, brands are finding a new marketing haven.
Collaborations between brands
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