The American fashion house will rely on this global expert in the design and distribution of luxury furniture to boost the offering of its “Home” division and launch its own brand dedicated to interior decoration.
By teaming up with its compatriot Haworth Lifestyle Design, Ralph Lauren will give wings to its offer for the Home.
On December 12, the American label announced the conclusion of “a long-term strategic agreement with Haworth Lifestyle Design, a recognized leader in the design, manufacture and distribution of luxury furniture”, with the aim of “further expanding and developing its product range and continuing the expansion and growth of its Home business”. This new phase will take a more visible form with “the development and operation of a network of new stand-alone, immersive Ralph Lauren Home stores in strategic locations around the world”.
40 years of the Home line
The agreement, which starts on April 1, 2024, brings together two players already well positioned in their respective fields. This year, Ralph Lauren celebrates the 40th anniversary of its “Home” line, which was launched in 1983 and boasts a “pioneering approach to design”, with “enduring style and an unwavering commitment to the highest levels of craftsmanship”. Today, the company offers a complete range of high-end home furnishings: fabrics and wall coverings, floor coverings, table and decorative accessories, bed and bath linen, lighting and even luxury furniture.
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Featured Photo: © Ralph Lauren
