After Mugler, it’s the turn of the House founded in 1966 by Paco Rabanne to create a capsule collection for the Swedish fast-fashion giant. The collection includes not only ready-to-wear pieces, but also a series of decorative objects – a first for the Maison.
After shortening its name to Rabanne last June and launching its Beauty line, the fashion house is looking to strengthen its e-commerce expertise and accessible product offering.
The Rabanne X H&M collection, unveiled on Monday October 2, was a four-handed collaboration between Julien Dossena, Artistic Director of Rabanne, and Ann-Sofie Johansson, Creative Director of H&M.
The worldwide release of this new collaboration between a designer brand and the fast-fashion retailer is scheduled for November 9, in stores and on the e-commerce site.
A collection with an optimistic futuristic spirit
Since 2004, when Karl Lagerfeld took the bold step of associating his image with H&M, the Swedish giant has been inviting a designer once or twice a year.
This season, it’s the turn of Julien Dossena, head of Rabanne’s creative direction for the past ten years, to offer a stylistic, revisited anthology of founder Paco Rabanne‘s work.
The tone is set: the collection is disco maximalist, hedonistic and luminous, with a maximum of reflective sequins, mesh and rhinestones. It plays the card of strong pieces, capitalizing on the younger generation’s taste for mixing styles, colors and materials in a single outfit.
The wardrobe ranges from mini-dresses and jumpsuits to military jackets and sportswear.
But Julien Dossena doesn’t just serve H&M customers with simple archive pieces such as the Disc-o-rama dress: he brings the House’s classics up to date.
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Read also > PACO RABANNE BECOMES RABANNE
Featured Photo: © H&M
