In February 2024, Nicolas Cordier, CEO of Byredo, hands over the reins to the parent company, Puig. In 2022, the Spanish group became the majority shareholder of the Swedish beauty brand valued at 1 billion euros.
Nicolas Cordier leaves Byredo in early February, following its integration into the parent company Puig. CEO from 2020 to January 2024, he was tasked with “developing, selling, and integrating the business with the next shareholder” as he describes in a LinkedIn post titled “Mission Accomplished“ announcing his departure.
Founded in 2006 by Ben Gorham and supported by Manzanita Capital, still a minority shareholder, the Swedish brand offers perfumes, makeup, home accessories, and high-end leather goods. Under Nicolas Cordier’s leadership, Byredo reached a valuation of 1 billion euros according to analysts and tripled its global net revenue. The brand is now present in 55 countries.
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Featured Photo: ©Byredo
