Prada reports strong results in 2021, driven by retail sales

Prada Group is reporting a very good second half of the year in 2021, thanks in part to higher retail sales.

The Prada Group has just announced its results for the second half of 2021 : total net revenues were €3,366 million, up 41% compared to 2020 and up 8% compared to 2019. Retail sales were up 40% compared to 2020 and 15% compared to 2019 and achieved revenues of €2,931 million in the period, an excellent performance driven by full-price sales and local consumption. The trend accelerated further in the second half of the year, with Q4 at +24% compared to 2019.

For their part, online sales were exceptional : 5 times higher compared to FY 2019 and +61% compared to FY 2020. This channel now represents 7% of retail sales.

Sales in Europe were €749 million, up 35% versus 2020 and down 11% versus 2019. Asia-Pacific sales were €1,192 million, up 29% from 2020 and up 30% from 2019. Demand was strong in key markets throughout the period. Some Asian regions are significantly increasing their numbers compared to 2019 : China +56%, Korea +90%, and Taiwan +61%.

Sales in the Americas also saw a strong increase throughout the year and reached 572 million euros, +103% compared to 2020 and +69% compared to 2019.

Patrizio Bertelli, CEO of the Prada Group, commented, “The start of 2022 for the Prada Group has been solid. Our long-term strategy is on track, focused on a distinctive brand identity, product quality and industrial know-how, direct distribution and sustainability at the core of our values. Decisive actions to evolve the business and navigate the changing luxury market have enabled exceptional growth and increased profitability in 2021.”

Featured photo : © Prada

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.