Prada positions itself for strategic investments in the fashion industry

The Italian luxury group is actively positioning itself for strategic acquisitions in the fashion industry. At a recent event in Umbria, statements by its senior executives revealed the group’s commitment to seizing opportunities for expansion and growth. Prada is also planning significant investments in its industrial facilities to strengthen its in-house capabilities.


Italian luxury group Prada remains resolutely on the lookout for acquisition opportunities, according to statements by Lorenzo Bertelli, Prada’s Marketing Director and son of the group’s founders.


Speaking at an event in Umbria, Lorenzo Bertelli said that “the Prada group is and will always be on the lookout for opportunities”, in response to a question about the group’s potential interest in acquiring Armani or other prestigious brands.


Prada also plans to invest substantially in its industrial facilities. CEO Andrea Guerra announced that the group would allocate between 70 and 80 million euros a year for this purpose. The aim is to strengthen the presence of in-house suppliers, who have become crucial to the Group.


However, this record amount does not include possible acquisitions. “With the aim of shortening its supply chain, Prada has also made a series of investments with suppliers in recent years,” he recalled.


New factory


On Tuesday, May 7, Prada opened a new factory dedicated to knitwear in Torgiano, near Perugia, illustrating its desire to consolidate its expertise and know-how. “We want to invest in Italy”, emphasized Andrea Guerra.


In recent years, the luxury House, which owes its successful internationalization to the couple formed by heiress Miuccia Prada and businessman Patrizio Bertelli, has made knitwear a key element in the success of its ready-to-wear collections for the Prada and Miu Miu houses.


The 9,000-square-meter factory has become a production hub for Prada and Miu Miu’s ready-to-wear collections, where items such as sweaters, knitted wool skirts and knitted tops are made.


Commitment to Made in Italy


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Featured photo : © Prada

Picture of Hugues Reydellet
Hugues Reydellet
Hugues Reydellet is a young and passionate journalist whose favorite subjects are economy, culture, gastronomy, but also cars, and sports. With a sharp pen and an insatiable curiosity, Hugues is constantly on the lookout for new hot information to report.

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