While Prada’s eponymous flagship Maison walked in slow motion between July and September 2024, its little sister Miu Miu continued to sparkle.

 

So far, so good…or almost so for Prada.

 

While the French giants Kering and, to a lesser extent, LVMH and Italy’s Moncler have been hanging on by their fingernails in the third quarter of 2024, some luxury goods players are holding up much better.

 

Along with Hermès, the transalpine Prada group is one of the lucky ones.

 

The owner of the eponymous Prada House and its little sister Miu Miu posted third-quarter 2024 growth of 17.7% at constant exchange rates. This performance is mainly due to double-digit growth in retail sales in Asia and Europe, but also to a twofold increase in sales of Miu Miu…

 

Positive trajectory

“We progressed throughout the year with another quarter of high-quality, like-for-like growth, sustaining ourpositive trajectory in terms of both sales and margins,” said Andrea Guerra, Prada’s CEO, who arrived at the helm in early 2023, in a statement.

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Featured Photos: © Miu Miu

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Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.
Luxus Magazine Automne/Hiver 2024

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